Van Gogh Museum website, homepage on desktop, tablet and mobile

The beautiful work and stories of Vincent van Gogh

2014, website, Creative Direction, Project at Fabrique

The Van Gogh Museum in Amsterdam has the biggest collection of paintings, drawings and letters by Vincent van Gogh in the world. Together with technical partner Q42, Fabrique developed the new website for the museum in 2014.

We not only made the collection - and thus the museum - accessible, but also the artist. On the homepage, we made a distinct choice, with which we immediately reach the vast majority of visitors. The homepage is divided into a facilitative part (‘Visit the Museum’) and an inspiring part (‘Meet Vincent’).

‘Visit the Museum’ quickly and clearly provides practical information on opening times, route and tickets. ‘Meet Vincent’ tempts visitors with exceptional stories about the work and life of Vincent van Gogh.

Each story has been specially written and designed, and offers new approaches to the work of Vincent and his contemporaries on each visit. The visitor can browse briefly through the interactive stories, or wander almost endlessly through all side paths and related works of art.


  • International Design Communication Awards, Category Best Website, 2015
  • Gold European Design Award, Category Information site, 2015
  • Awwwards, Site of the Day, 2014

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