Giving the collection of The Rijksmuseum back to the public

2012 – 2014, Website, Concept & Art Direction, Project at Fabrique

The Rijksmuseum is the museum of the Netherlands. In anticipation of it's reopening in 2013 we created the new Rijksmuseum website together with the developers of Q42.

The website is all about the artworks and bringing the collection close to the public. To accomplish this we created a user-friendly website which makes the immense digital collection of more than 650.000 artworks available at your fingertips.

More than half a million users already created their own Rijksstudio

You can create your own collections about your favourite subjects, print canvasses or postcards made of entire works of art or details of them.

Explore the Rijksmuseum »


  • Gold SpinAward, Category Best Website, 2013
  • Dutch Design Award, Category Digital, 2013
  • Gold European Design Award, Category Information site, 2013
  • Dutch Interactive Award, Category Best Brand, 2013
  • Best of the Web Award, Best Overall website, 2013
  • Best of the Web Award, Best Innovative / Experimental website, 2013
  • Best of the Web Award, People's Choice Award, 2013
  • FWA Site of the Day, 2013
Rijksmuseum website, homepage
Rijksmuseum website, collection page
People create their own collections with works from the museum.
Maybe you like the colour red, dogs or in this case moustaches.
Rijksmuseum website menu
The website is all about the art works. Even the simple main navigation is hidden.
Rijksmuseum website, object detail page
Art work detail page. Users can save details and create their own postcards or canvas prints.
The artworks are available in a very high resolution for free download as well.
Rijksmuseum website, homepage on desktop, tablet and mobile
We designed the website with the iPad in mind.
Later we also optimised the design for desktop and mobile.
Rijksmuseum website, Rijksstudio stream
Activity of other users is seen on the Rijksstudio homepage to inspire users.

👋 Let's Talk!

I am more than happy to take the time and discuss what I can do for you, how we can collaborate best and answer other questions you might have. I speak German, English and Dutch.