The ultimate cooking guide in the kitchen

2013 – 2014, iPad app, Concept & Strategy, Project at Fabrique

Allerhande is the number one culinary magazine in The Netherlands and is distributed by leading supermarket chain Albert Heijn. Allerhande has inspired creative cooking for more than 30 years.

Besides the website we also created the Allerhande Cooking app for iPad focussed on helping people in the kitchen.

Every week new thematic bundles of recipes are added such as ‘Christmas Starters’, ‘Autumn’ or ‘Top 10 Pies’. Every recipe is step by step explained with clear photo’s and short video’s to make it easy to bring the most delicious recipes on the table yourself.

The Allerhande Cooking app was downloaded 150.000 times in under 6 weeks

To make cooking even easier we created a voice control so you can cook without getting your iPad dirty!

Fabrique worked closely together with Albert Heijn, Studio Room, MediaPartners and Lukkien.

Awards

  • Red Dot Award, Category Apps, 2014
  • Golden IF Communication Design Award, Category Apps/Software, 2015
Recipe view
Each recipe is divided in easy steps with images and ingredients needed in the current step
In the fullscreen view each step also contains an instruction video.
We even added voice control, so you can use the app without getting your iPad dirty!

Interested? Get in touch

Don’t hesitate to contact me for a first appointment. I am more than happy to take the time to tell you a bit more about how I work, what I can do for you and answer other questions you might have. I speak German, English and Dutch.

Call me on +49 1575 3120033
My Work

Selected Cases