2013 – 2014, iPad app, Concept & Strategy, Project at Fabrique
Allerhande is the number one culinary magazine in The Netherlands and is distributed by leading supermarket chain Albert Heijn. Allerhande has inspired creative cooking for more than 30 years.
Besides the website we also created the Allerhande Cooking app for iPad focussed on helping people in the kitchen.
Every week new thematic bundles of recipes are added such as ‘Christmas Starters’, ‘Autumn’ or ‘Top 10 Pies’. Every recipe is step by step explained with clear photo’s and short video’s to make it easy to bring the most delicious recipes on the table yourself.
The Allerhande Cooking app was downloaded 150.000 times in under 6 weeks
To make cooking even easier we created a voice control so you can cook without getting your iPad dirty!
Fabrique worked closely together with Albert Heijn, Studio Room, MediaPartners and Lukkien.
I am more than happy to take the time and discuss what I can do for you, how we can collaborate best and answer other questions you might have. I speak German, English and Dutch.