ExB website

The Rijksmuseum

ExB website

Nederland Golft
Design System

ExB website

ExB Group
Brand & Website

đź‘‹ Hi, I am Sanne Wijbenga

Independent Designer and Creative Director.
I help companies be successful by creating meaningful digital experiences for their customers.

Get in touch

Vision to Execution

A broad skill set from concept and strategy to design and prototyping. This results in high quality and enables high reaction speed, pragmatism and flexibility.

Extensive Experience

Over 15 years of experience creating award-winning work for a broad range of ambitious clients solving a great variety of challenges.

Strong Network

Access to a strong and diverse network of talented experts. I can form a custom team for each project without adding complexity on your side.

Selected Clients
About Me

Sanne Wijbenga,
Independent UX & UI Designer and Creative Director

I believe design to be more than how it looks. Design is about how it works, how it feels. It is about generating value for users and the business. It’s my passion to create delightful experiences that are meaningful for both.

I love working with ambitious clients and start-ups who are looking to bring their dream project to life or take their digital product or online presence to the next level. Projects always result in something tangible, which can be anything from a website, a design system, a digital product or service, a landing page to a prototype bringing a vision to life. I can also support you in further developing or setting up your design team.

I am a team player and working closely together as one team always creates the best outcomes. Combining your knowledge of your client and product with my design expertise enables us to iteratively get the best results possible.

For over 15 years, I’ve led and guided creative teams and created award-winning work for a broad range of international, German and Dutch brands. You can find more about my experience on my LinkedIn profile.

I'm based in Munich, but I am also available for remote collaboration.

What I Can Do for You

Creative Direction

Creating the creative vision for the project or brand and coaching and working alongside the team to bring this vision to life.

Digital Strategy

Planning and directing of all digital touchpoints. Focussing on business goals, value proposition and user value per touchpoint.

UX & UI Design

Design for digital touchpoints (functionality, look & feel, behaviour) focusing on maximizing usability and user experience.


Leading and guiding interdisciplinary teams to create the best work possible. Experience as interim manager.

Concept Development

Understanding and framing the problem at hand, generating possible directions and making ideas tangible.

Digital Branding

Transfer and extend the brand for digital touchpoints. How it looks and feels, but also how it behaves, moves and communicates.


Make experiences come to life quickly. Either for testing and research purposes or to make a vision tangible.

Agile Coaching

Helping interdisciplinary teams make the transition to working in a more agile way. Experience as Product Owner and Scrum Master.


đź‘‹ Let's Talk!

I am more than happy to take the time and discuss what I can do for you, how we can collaborate best and answer other questions you might have. I speak German, English and Dutch.