Hi, I’m Sanne,

I help early-stage startups design products that work.

I have 20 years of experience and design high-quality digital products that your clients will love and let your business thrive.

I help startups

discover what to build

bring their vision to life

create a first MVP

design & prototype

quickly visualise ideas

create their pitch story

build up a design team

discover what to build

If you’re a startup looking for a designer with a broad skill set from concept and strategy to design and prototyping, get in touch.

What I can do for you

Product Discovery

I help you understand the customer problem at hand, generate possible directions, and make ideas tangible for validation. The result enables you to make more confident business decisions and make sure you build the right thing.

Product discovery illustration

Product Design

I design digital products that connect customer needs with business goals in a meaningful way. I create screens, flows, design systems, and prototypes using UX and UI design to make products come to life.

Product design illustration

Product Leadership

I lead and guide interdisciplinary teams to do the best work possible. My goal is to find the right balance between the product, processes, and people. To create a clear focus, I use a product strategy to inform what to build and why.

Product leadership illustration

Latest work

Cloom

Live group training with personal feedback from the comfort of your home

Product Discovery
Product Design
Business Design
MVP
Project under NDA
Image of a Cloom workout on a laptopImage of a Cloom workout on a laptopImage of a Cloom workout on a laptopImage of a Cloom workout on a laptop

Monday.Rocks

Platform for team development

Product Discovery
Product Design
Onboarding
SAAS
Project under NDA
Image of a smartphone showing the Monday.Rocks appImage of a smartphone showing the Monday.Rocks appImage of a smartphone showing the Monday.Rocks appImage of a smartphone showing the Monday.Rocks app

MOIA

Ridesharing redefined – In cooperation with INK corporated

Landing Page Design
Design System
Conversion
Project under NDA
Image of a laptop showing the MOIA landing pageImage of a laptop showing the MOIA landing pageImage of a laptop showing the MOIA landing pageImage of a laptop showing the MOIA landing page

What clients say about me

Sanne always tries to get us the most value out of the available time and budget. The result is always on point! He quickly understands the challenges we are facing, and the designed solutions take the bigger picture and possible next steps into account. Since working with Sanne, support questions around our interface were cut in half, and time and costs for validating new product ideas lowered. Our collaboration over the last two years has been very uncomplicated, trusting, pleasant, and productive. I definitely recommend working with Sanne!”

Photo of Luisa Bunzel
Luisa Bunzel
Co-Founder & CPO – Monday.Rocks

The beauty of working with Sanne is a combination of three things. First his deep experience as a product designer and user experience specialist. Second, his understanding and adaptability to a startup’s (sometimes slightly chaotic) processes and unique setups. Lastly, his no-bullshit-and-always-respectfully-telling-you-the-truth way of working together. So don’t think twice about it if he has the availability to work with you.”

  • His deep experience as a product designer and user experience specialist.
  • His understanding and adaptability to a startup's (sometimes slightly chaotic) processes and unique setups.
  • His no-bullshit-and-always-respectfully-telling-you-the-truth way of working together.

Don't think twice about it if he has the availability to work with you.”

Photo of Till Grusche
Till Grusche
Co-Founder & Co-CEO – House of Beautiful Business

We worked with Sanne from the first experiment all the way to the launch of our first MVP. He is conceptual and strategical strong but can also switch to hands-on design. This created flexibility and allowed us to move forward quickly. Sanne works fast, understands quickly, and is fun to work with. He created processes and structures that really helped clarify what to build next and made it possible to build up the initial design and development team quickly. Highly recommended!”

Photo of Tim Krengel
Tim Krengel
Co-Founder – Cloom, Investor

Sanne usually immediately has an idea of how something can be realised, mainly supported by his web design experience. I especially like his pragmatic way of approaching things. His designs look good and consider usability and the customer's point of view. Furthermore, Sanne thinks about possible costs that may arise during programming. Working with Sanne is a lot of fun; his good mood and positive forward thinking are contagious. I can definitely recommend Sanne and would work with him again, which we already do.”

Photo of Kristin Winter
Kristin Winter
Senior Online Marketing Manager – MOIA

Nice to meet you

I am Sanne Wijbenga, Dutch designer and creative director with 20 years of experience. For over a decade, I worked at agencies in The Netherlands and Germany, creating award-winning work for a broad range of clients across industries.

I love working with decision-makers on the intersection of design, strategy, and business. I believe this is where design can have the biggest impact.

In 2018 I started my independent design practice using my experience to help early-stage startups create high-quality products that customers love and let businesses thrive.

I'm based in Munich and collaborate with clients across Europe.

Photo of Sanne WijbengaPhoto of Sanne Wijbenga

Working together

I follow a pragmatic approach where we combine your knowledge of your customer, product, and industry with my design expertise. I work with quick check-ins instead of big presentations.

Making things tangible fast creates clarity and sparks discussion, helping us identify risks and uncover potential.

Where to start

Chemistry Project

The easiest way to start working together and experience what value I can bring to your business. The starting point can either be a predefined design challenge or a joined deep dive where we uncover opportunities. At the end of the two weeks, you will have concrete design solutions.

Great for
  • Product Discovery work
  • Startups with a clear commitment to improve their product

Expert Review

The smallest step to get a taste of my added value. I will suggest how to improve your product using my expertise and best practice research. You will receive a presentation and backlog with possible improvements and opportunity areas.

Great for
  • Small startups with an existing product and limited budget

Monthly Retainer

A monthly retainer might be for you if you are looking for steady support over an extended period. We can focus on hands-on design or the management of your design or product team.

Great for
  • Startups with a clear roadmap
  • Scale-ups with an existing design team
Let’s chat
Available for projects for January 2023 and beyond
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Available for projects for January 2023 and beyond
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