Hi, I’m Sanne,
I help early-stage startups design products that work.
I have 20 years of experience and design high-quality digital products that your clients will love and let your business thrive.
I help startups
discover what to build
bring their vision to life
create a first MVP
design & prototype
quickly visualise ideas
create their pitch story
build up a design team
discover what to build
If you’re a startup looking for a designer with a broad skill set from concept and strategy to design and prototyping, get in touch.
What I can do for you
Product Discovery
I help you understand the customer problem at hand, generate possible directions, and make ideas tangible for validation. The result enables you to make more confident business decisions and make sure you build the right thing.
Product Design
I design digital products that connect customer needs with business goals in a meaningful way. I create screens, flows, design systems, and prototypes using UX and UI design to make products come to life.
Fractional Leadership
I lead and guide interdisciplinary teams to do the best work possible. My goal is to find the right balance between the product, processes, and people. To create a clear focus, I use a product strategy to inform what to build and why.
Latest work
Mizu by Carealytix
Companion app for chronic kidney disease patients
Kidney+
Telecare offering for early-stage chronic kidney disease patients
Cloom
Live group training with personal feedback from the comfort of your home
Monday.Rocks
Platform for team development
MOIA
Ridesharing redefined – In cooperation with INK corporated
What clients say about me
“
Sanne always tries to get us the most value out of the available time and budget. The result is always on point! He quickly understands the challenges we are facing, and the designed solutions take the bigger picture and possible next steps into account. Since working with Sanne, support questions around our interface were cut in half, and time and costs for validating new product ideas lowered. Our collaboration over the last two years has been very uncomplicated, trusting, pleasant, and productive. I definitely recommend working with Sanne!”
Co-Founder & CPO – Monday.Rocks
“
Sanne joined us, when I as a founder was still trying to self-teach myself design and creating screens for the first version of our product. He brought exactly the level of drive, seniority, and deep design expertise needed to create a scalable system and product vision. I don’t think that I exaggerate if I say he is the Design Lead you dream of as an entrepreneur. In retrospect, I only wish we could have found and involved him even a bit earlier.”
Co-Founder – Carealytix Digital Health
“
I worked with Sanne to design the process for digitalizing and processing hotel invoices. He quickly grasped the requirements and brought in useful analogies from other industries to solve our challenges. Sanne worked fast and delivered high-quality results within a short timeframe. Our collaboration was smooth—he was very independent, goal-oriented, and always focused on deliverables. It was a great experience, and I can’t wait for our next project to start!”
- His deep experience as a product designer and user experience specialist.
- His understanding and adaptability to a startup's (sometimes slightly chaotic) processes and unique setups.
- His no-bullshit-and-always-respectfully-telling-you-the-truth way of working together.
Don't think twice about it if he has the availability to work with you.”
Chief of Staff to CTO – Lanes & Planes
“
The beauty of working with Sanne is a combination of three things. First his deep experience as a product designer and user experience specialist. Second, his understanding and adaptability to a startup’s (sometimes slightly chaotic) processes and unique setups. Lastly, his no-bullshit-and-always-respectfully-telling-you-the-truth way of working together. So don’t think twice about it if he has the availability to work with you.”
- His deep experience as a product designer and user experience specialist.
- His understanding and adaptability to a startup's (sometimes slightly chaotic) processes and unique setups.
- His no-bullshit-and-always-respectfully-telling-you-the-truth way of working together.
Don't think twice about it if he has the availability to work with you.”
Co-Founder & Co-CEO – House of Beautiful Business
“
We worked with Sanne from the first experiment all the way to the launch of our first MVP. He is conceptual and strategical strong but can also switch to hands-on design. This created flexibility and allowed us to move forward quickly. Sanne works fast, understands quickly, and is fun to work with. He created processes and structures that really helped clarify what to build next and made it possible to build up the initial design and development team quickly. Highly recommended!”
Co-Founder – Cloom, Investor
“
Sanne brings clarity, structure, and real impact. He cuts through the noise, makes things actionable, and drives results that actually matter. With him, design isn’t just about making things look good—it’s smart, user-focused, and built to perform. He moves fast, has a strong product sense, and always pushes for the best solution. I would absolutely recommend working with him. He’s a rare mix of creativity and strategy, making everything better—the work, the team, and the product.”
Co-founder & CPO – Together
“
Sanne supported us in developing a new company website and lead generation funnel. I would definitely recommend working with Sanne. His work was not only beautiful but also critical to bringing our website to the next level. He has optimized his approach to finding solutions to the overall business need, is keen to understand target customers' needs, and sees design as part of a holistic solution.”
- His deep experience as a product designer and user experience specialist.
- His understanding and adaptability to a startup's (sometimes slightly chaotic) processes and unique setups.
- His no-bullshit-and-always-respectfully-telling-you-the-truth way of working together.
Don't think twice about it if he has the availability to work with you.”
VP of Growth – Socialbee
“
Sanne usually immediately has an idea of how something can be realised, mainly supported by his web design experience. I especially like his pragmatic way of approaching things. His designs look good and consider usability and the customer's point of view. Furthermore, Sanne thinks about possible costs that may arise during programming. Working with Sanne is a lot of fun; his good mood and positive forward thinking are contagious. I can definitely recommend Sanne and would work with him again, which we already do.”
Senior Online Marketing Manager – MOIA
Nice to meet you
I am Sanne Wijbenga, Dutch designer and creative director with 20 years of experience. For over a decade, I worked at agencies in The Netherlands and Germany, creating award-winning work for a broad range of clients across industries.
I love working with decision-makers at the intersection of design, strategy, and business. I believe this is where design can have the most significant impact.
In 2018, I started my independent design practice, using my experience to help early-stage startups create high-quality products that customers love and help businesses thrive.
I'm based in Munich and collaborate with clients across Europe.
Working together
I follow a pragmatic approach where we combine your knowledge of your customer, product, and industry with my design expertise. I work with quick check-ins instead of big presentations.
Making things tangible fast creates clarity and sparks discussion, helping us identify risks and uncover potential.
Where to start
Chemistry Project
The easiest way to start working together and experience what value I can bring to your business. The starting point can either be a predefined design challenge or a joined deep dive where we uncover opportunities. At the end of the two weeks, you will have concrete design solutions.
Great for
- Product Discovery work
- Startups with a clear commitment to improve their product
Landing Page Sprint
The quickest way to launch your landing page and make sure it communicates your product's essence. We work together to identify what your potential customers seek and create a page that resonates and is easy to understand. Framer development can be optionally added.
Great for
- Startups aiming for a compelling online presence
- Startups in a hurry to validate or launch their product
Monthly Retainer
A monthly retainer might be for you if you are looking for steady support over an extended period. We can focus on hands-on design or the management of your design or product team.
Great for
- Startups with a clear roadmap
- Scale-ups with an existing design team
