Marlies Dekkers
2003 - Website (concept, design and flash programming). Project at Studio Dumbar
Short clip, press to play
Undressed collection overview
Sundressed collection overview. Each label has a different background color
Sundressed collection detail
Marlies Dekkers is a ground breaking trend-setting Fashion Designer, who designs modern and sexy lingerie. Studio Dumbar was asked to revitalise her brand, this included an updateable website with multiple collections.
The core concepts of the Marlies Dekkers brand are excitement and seduction. They are translated through the design, animation and presentation of the website. The site serves as one of the labels main marketing tools, promoting collections, informing customers about news and fashion shows, and to link dealers in five countries. It boosted international brand awareness of Marlies Dekkers resulting in its sale in more than 500 retail outlets across The Netherlands.
Marliesdekkers.nl was nominated for the Rotterdam web identity award 2003.