C Broadcasting is a new Dutch Broadcasting Organization. Its founders Ad ‘s-Gravesande and Kees van Twist created C to fill an art and culture gap in the Dutch broadcasting market. It is aimed at a broad audience.
In order for C to get air-time it needs to attract people to become members. For this the website serves as the main channel. Like the logo, the website had to be fresh, full of energy, bold and inviting. Furthermore the website contains a cultural events and art calendar and a TV and radio guide containing programmes which could be broadcast by C.
Winner European Design Award 2008 (Brand implementation) as part of the entire identity.
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