Daily cooking inspiration with Allerhande
2013 – 2014, Website, Concept & Strategy, Project at Fabrique
Allerhande is the number one culinary magazine in The Netherlands and is distributed by leading supermarket chain Albert Heijn. Allerhande has inspired creative cooking for more than 30 years.
Allerhande online started out as an online translation of the magazine, but is now a complete online cooking platform. On the Allerhande website the user gets daily the most relevant inspiration about food, drinks and cooking and helps her bring that inspiration to the dinner table.
The beta website was given an average rating of 8 out of 10 by 17.000 users
The fully responsive Allerhande website helps you whenever possible. Whether you are deciding what to cook with your laptop on the couch, making a quick shopping list to take with you on your mobile or actually cooking the recipe with how-to-video’s on your iPad in the kitchen.
Fabrique worked closely together with Albert Heijn, Studio Room, MediaPartners and Lukkien.
Golden Grand Prix Content Marketing, Category Business to Consumer, 2014