Hi, I am Sanne Wijbenga
I am a Dutch interactive Creative Director with over ten years of experience working for well known brands in The Netherlands and Germany. I currently work and live in Munich, Germany.
I love creating things that make a real difference in people's lives.
Beautiful online experiences making life easier, more fun, and meaningful.
I like to be the connection between strategy, concept and design. And I believe strategy and concept should be useful and easily understood by both the client as well as the team.
Over the years I have become very skilled at coaching teams, advising clients, creating concepts, designs and online strategies, giving presentations and workshops, and directing and teaching designers. I believe process should be serving creativity, that is why I like working with agile project methods like Scrum.
I've worked for a wide range of top consumer brands, corporate and cultural clients such as Albert Heijn's Allerhande, Allianz, I Amsterdam, Arco, Artis Royal Amsterdam Zoo, BMW, Elsevier, Frans Hals Museum, KPN, Marlies Dekkers, The Netherlands Bach Society, NPS broadcasting, Nuon Vattenfall, O2, The Rijksmuseum, ING Bank, SNS Reaal, Van Gogh museum, ISP Ziggo and more.
Want to get in touch?
Director Connected Living, October 2016 – Present
IXDS is Germany’s leading service design agency. With a focus on connected hardware, we’re “prototyping the future”.
We design and prototype meaningful user experiences for all service touch points – both analog and digital. Our exploratory, agile design methods help international clients of all sizes launch commercial products and services and enable organizational transformation.
Creative Director, August 2014 – September 2016
SinnerSchrader is one of Europe’s leading digital agencies. With a focus on e-commerce, strategy and communication, SinnerSchrader offers the full range of digital agency services.
Fabrique - Brands, Design & Interaction, Amsterdam
Interactive Art Director / Creative Strategist, August 2007 – April 2014
Fabrique is a multidisciplinary communication and design agency and one of the top online agencies in The Netherlands. I’ve helped build up Fabrique’s Amsterdam office.
I was responsible for the concept and design of projects. My work consisted of advising clients, creating concepts and online strategies, giving presentations and workshops, and directing and teaching designers.
Editor, July 2011 – June 2012
Fontanel is the leading online design magazine in The Netherlands. I wrote about everything that inspires me. From design to photography and animation.
Adviser, May 2011 – October 2011
Startup Shuffler.fm is a fun way to navigate through thousands of music blogs. I was asked to advise the Shuffler team on design, usability and user experience, especially for their new iPad app.
Dutch Design Awards
Member of Selection Committee, October 2009 – October 2010
I was a scout and member of the jury for the Dutch Design Awards. Our goal was to nominate the best Dutch Design and make a selection of the best work of the year.
Studio Dumbar, Rotterdam
Senior Interactive Designer, August 2002 – July 2007
Studio Dumbar is a world renowned design agency in Rotterdam, balancing large branding assignments with small cultural projects. I've helped build up Dumbar's digital department.
Internship, October 2001 – December 2001
TBWA is an international advertising agency. I did a 3 month internship during my education at the Hogeschool voor de Kunsten Utrecht (HKU).
Honors & Awards
Gold European Design Award, Category Information site, 2015
Golden Grand Prix Content Marketing, Category Business to Consumer, 2014
Allerhande Cooking app
Golden IF Communication Design Award, Category Apps/Software, 2015
Red Dot Award, Category Apps, 2014
Design Accountability Award, 2014
Gold SpinAward, Category Best Website, 2013
Dutch Design Award, Category Digital, 2013
Gold European Design Award, Category Information site, 2013
Dutch Interactive Award, Category Best Brand, 2013
Best of the Web Award, Best Overall website, 2013
Best of the Web Award, Best Innovative / Experimental website, 2013
Best of the Web Award, People's Choice Award, 2013
FWA Site of the Day, 2013
Webby honoree, The Webby Awards, Category Cultural Institutions, 2013
Red Dot Award (Best of the best), 2013
Artis, Forgotten Animals campaign (together with Dawn)
SAN Accent, Category Leisure, 2013
Esprix, Category Not for profit, 2013
Artis, Summer-campaign 2011 (together with Dawn)
SAN Accent, Category Leisure, 2012
Esprix, Category Not for profit, 2012
Uit App, iPhone app
Gouden Reiger Award, Category Mobile Media, 2010
Allerhande.nl, online magazine
Best of Customer Media Award, Category Crossmedia Concept, 2010
Best of Customer Media Award, Category Digital Media, 2010
I amsterdam.com, website
European Design Award, Category Promotional Site, 2009
IF Communication Design Award, 2009
Good Design Award, 2009
C broadcasting, website (as part of the entire visual identity)
European Design Award, Category Brand Implementation, 2008
Certified Product Owner Training, 2015
Two day training focussed on the role of Scrum Product Owner and the discovery process in product development.
Agile Change Management, 2015
Two day course focussed on helping agencies move to a more agile based organisation and culture. Learning from frameworks such as Scrum.
Niederholz und Partner
Management Course, 2015
Eight day management course on leadership, communication and conflict management. The course was held internally at SinnerSchrader.
Brand Centred Design Course, 2013
Five day course on branding and what influence branding can have on interactive design. The course was given by strategists Susanne Peters and Majorie Dijkstal and was held internally at Fabrique.
Management van Mensen, 2011
‘Management of People' was a seven day course on effective leadership, influence and motivation of employees.
Utrecht School of Arts (HKU)
Ba, Illustration, 1998 – 2002
Next to illustration I developed an interest in animation, video, web-design, games and graphic design. The education gave a lot of room to develop yourself in these different directions.
My graduation project was nominated for the 'Kunstanjer' of the Prins Bernhard Culture Foundation Utrecht by the Illustration department of the Utrecht School of Arts.
Dutch, First language